NDLI: Pie in the Sky? Real Versus Perceived Values of Air Miles

Content Provider	Springer Nature Link
Author	Liston Heyes, Catherine
Copyright Year	2002
Abstract	Over 20 million people in the Britain and the US collect air miles – many significantly distorting their consumption patterns to increase the rate of accumulation. You can now earn and spend air miles without ever stepping foot on an airplane, and air miles from the more popular scheme have begun to take on the status of a "pseudo-currency." The importance has attracted the widespread attention of governments (worried about how they should most appropriately be incorporated into the tax base) and financial regulators (worried about how the associated liabilities should be dealt with under accounting and financial reporting legislation). To both groups a key hurdle has been knowing how to value an air mile. The paper outlines the characteristics of air miles that make them peculiarly well suited to use as a "shadow" currency. The perceived value of air miles in a panel of UK consumers is assessed (using the contingent valuation method) and compared to the actual value. The former is shown to be substantially larger than the latter – consumers systematically overestimate the purchasing power of air miles. These findings explain why air mile programmes are, and are likely to continue to be, popular promotional tools with businesses but are potentially harmful to consumers.
Starting Page	1
Ending Page	27
Page Count	27
File Format	PDF
ISSN	01687034
Journal	Journal of Consumer Policy
Volume Number	25
Issue Number	1
e-ISSN	15730700
Language	English
Publisher	Kluwer Academic Publishers
Publisher Date	2002-01-01
Publisher Place	Dordrecht
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Commercial Law Economic Policy Marketing
Content Type	Text
Resource Type	Article
Subject	Economics and Econometrics Business, Management and Accounting

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Steven Miles: Consumerism – as a Way of Life

Introductory Remarks

Introductory Remarks

Biotechnology and the Consumer

Economics of Food Labeling

Product Quality and the Criminal Law

Understanding Attitudes Towards Genetically Modified Food: The Role of Values and Attitude Strength

David Harland in memoriam

Information for authors

Pie in the Sky? Real Versus Perceived Values of Air Miles

Similar Documents

Steven Miles: Consumerism – as a Way of Life

Introductory Remarks

Introductory Remarks

Biotechnology and the Consumer

Economics of Food Labeling

Product Quality and the Criminal Law

Understanding Attitudes Towards Genetically Modified Food: The Role of Values and Attitude Strength

David Harland in memoriam

Information for authors

Pie in the Sky? Real Versus Perceived Values of Air Miles