NDLI: The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Content Provider	Springer Nature Link
Author	Chen, Yu Shan
Copyright Year	2009
Abstract	This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan. This research employed an empirical study by use of the questionnaire survey method. The questionnaires were randomly mailed to consumers who had the experience of purchasing information and electronics products. The results showed that green brand image, green satisfaction, and green trust are positively related to green brand equity. Furthermore, the positive relationship between green brand image and green brand equity is partially mediated by green satisfaction and green trust. Hence, investing on resources to increase green brand image, green satisfaction, and green trust is helpful to enhance green brand equity.
Starting Page	307
Ending Page	319
Page Count	13
File Format	PDF
ISSN	01674544
Journal	Journal of Business Ethics
Volume Number	93
Issue Number	2
e-ISSN	15730697
Language	English
Publisher	Springer Netherlands
Publisher Date	2009-10-07
Publisher Place	Dordrecht
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	green brand image green satisfaction green trust green brand equity green marketing Quality of Life Research Management/Business for Professionals Economic Growth Ethics
Content Type	Text
Resource Type	Article
Subject	Arts and Humanities Business and International Management Law Economics and Econometrics

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Antecedents of Green Brand Equity: An Integrated Approach

Confucian/Chopsticks Marketing

Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Timing in Accountability and Trust Relationships

The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Consumer Trust, Social Marketing and Ethics of Welfare Exchange

The Driver of Green Innovation and Green Image – Green Core Competence

Introduction: International Business Firms, Economic Development, and Ethics

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Similar Documents

Antecedents of Green Brand Equity: An Integrated Approach

Confucian/Chopsticks Marketing

Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Timing in Accountability and Trust Relationships

The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Consumer Trust, Social Marketing and Ethics of Welfare Exchange

The Driver of Green Innovation and Green Image – Green Core Competence

Introduction: International Business Firms, Economic Development, and Ethics

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust