NDLI: Using data from online social networks in conservation science: which species engage people the most on Twitter?

Content Provider	Springer Nature Link
Author	Roberge, Jean Michel
Copyright Year	2014
Abstract	Knowledge about the level of public attention toward different species is crucial to successful conservation. The evolution of online social networks offers new possibilities for collecting data about public interest. Building on an analysis of text messages on Twitter, this study aimed to quantify the level of public attention toward different mammal and bird species listed (at the full species or subspecies/population level) under the United States’ Endangered Species Act (ESA). Once a month during 1 year, I searched recently posted messages (‘tweets’) for the common names of every listed species. The polar bear (Ursus maritimus) was by far the most tweeted species. The other most tweeted mammals were the American bison (Bison bison), brown bear (U. arctos), cougar (Puma concolor), killer whale (Orcinus orca), black bear (U. americanus) and West Indian manatee (Trichechus manatus), respectively. The three most frequently tweeted birds were the sandhill crane (Grus canadensis), whooping crane (G. americana) and spotted owl (Strix occidentalis). Some species, such as the manatee, right whale (Eubalaena glacialis), and gray wolf (Canis lupus) ranked higher when restricting the search to conservation contexts. The results suggest that Twitter users interact about a biased sample of ESA-listed species: mammals were better represented than birds among the most tweeted species and larger-sized species received more tweets. The findings can be used for prioritizing conservation education and marketing campaigns aiming to raise the profile of lesser-known listed species. Data from online social networks open the door for a range of novel applications in conservation science.
Starting Page	715
Ending Page	726
Page Count	12
File Format	PDF
ISSN	09603115
Journal	Biodiversity and Conservation
Volume Number	23
Issue Number	3
e-ISSN	15729710
Language	English
Publisher	Springer Netherlands
Publisher Date	2014-01-28
Publisher Place	Dordrecht
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Endangered Species Act Microblogs Online networking services Public attention Species at risk Twitter Evolutionary Biology Plant Sciences Tree Biology
Content Type	Text
Resource Type	Article
Subject	Ecology Ecology, Evolution, Behavior and Systematics Nature and Landscape Conservation

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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