NDLI: Scoring the Data Using Association Rules

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Image Processing Using RBF like Neural Networks: A ZISC-036 Based Fully Parallel Implementation Solving Real World and Real Complexity Industrial Problems

Change Detection in Overhead Imagery Using Neural Networks

Applied Intelligence : Volume 18, Issue 1, January 2003

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Scoring the Data Using Association Rules

Content Provider	Springer Nature Link
Author	Liu, Bing Ma, Yiming Wong, Ching Kian Yu, Philip S.
Copyright Year	2003
Abstract	In many data mining applications, the objective is to select data cases of a target class. For example, in direct marketing, marketers want to select likely buyers of a particular product for promotion. In such applications, it is often too difficult to predict who will definitely be in the target class (e.g., the buyer class) because the data used for modeling is often very noisy and has a highly imbalanced class distribution. Traditionally, classification systems are used to solve this problem. Instead of classifying each data case to a definite class (e.g., buyer or non-buyer), a classification system is modified to produce a class probability estimate (or a score) for the data case to indicate the likelihood that the data case belongs to the target class (e.g., the buyer class). However, existing classification systems only aim to find a subset of the regularities or rules that exist in data. This subset of rules only gives a partial picture of the domain. In this paper, we show that the target selection problem can be mapped to association rule mining to provide a more powerful solution to the problem. Since association rule mining aims to find all rules in data, it is thus able to give a complete picture of the underlying relationships in the domain. The complete set of rules enables us to assign a more accurate class probability estimate to each data case. This paper proposes an effective and efficient technique to compute class probability estimates using association rules. Experiment results using public domain data and real-life application data show that in general the new technique performs markedly better than the state-of-the-art classification system C4.5, boosted C4.5, and the Naïve Bayesian system.
Starting Page	119
Ending Page	135
Page Count	17
File Format	PDF
ISSN	0924669X
Journal	Applied Intelligence
Volume Number	18
Issue Number	2
e-ISSN	15737497
Language	English
Publisher	Kluwer Academic Publishers
Publisher Date	2003-01-01
Publisher Place	Boston
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Artificial Intelligence (incl. Robotics) Mechanical Engineering Manufacturing, Machines, Tools
Content Type	Text
Resource Type	Article
Subject	Artificial Intelligence

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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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