NDLI: Getting to know your food: the insights of indigenous thinking in food provenance

Content Provider	Springer Nature Link
Author	Reid, John Rout, Matthew
Copyright Year	2015
Abstract	Western consumers are increasingly demanding to know the provenance of their food. In New Zealand, Māori tribal enterprises are engaged in the food producing sectors of farming and fisheries and, like other businesses seeking to remain competitive in global markets, are responding to the demand for provenance through developing systems for communicating the origin of foods to consumers. However, Māori are doing this in their own way, in a manner that authentically reflects their own understanding of place and expresses an indigenous animist perspective. It is argued that an animist approach to provenancing provides an authentic means of connecting Western consumers to nature in circumstances where they have become psychologically and physically abstracted. Animism provides a relational way of understanding the world, through which food products emerge as animated representations of reciprocal place-based relationships. It is considered that this indigenous approach can provide ‘an antidote’ to the alienating effects of modernity, where food products are experienced as inert compositions of elements that can be replicated and produced anywhere via industrial processes. Furthermore, it can provide a touchstone for differentiating between authentic provenance and the cynical use of provenance marketing that exploits the needs of alienated individuals for connection to place. A case study of indigenous provenance, Ahikā Kai, is offered to explain and illustrate the theoretical perspectives provided.
Starting Page	427
Ending Page	438
Page Count	12
File Format	PDF
ISSN	0889048X
Journal	Agriculture and Human Values
Volume Number	33
Issue Number	2
e-ISSN	15728366
Language	English
Publisher	Springer Netherlands
Publisher Date	2015-06-09
Publisher Place	Dordrecht
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Indigenous knowledge Provenance Sustainability Indigenous foods Animism Food regime theory Ethics Agricultural Economics Veterinary Medicine History Evolutionary Biology
Content Type	Text
Resource Type	Article
Subject	Agronomy and Crop Science

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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