NDLI: Public segmentation based on the risk perception of brown bear attacks and management preferences

Content Provider	Springer Nature Link
Author	Kubo, Takahiro Shoji, Yasushi
Copyright Year	2016
Abstract	The purpose of this study is to segment residents based on their perception of the risk of brown bear attacks. In addition, in order to design effective risk communication, we investigated the association between residents’ risk perception and their sociodemographic characteristics and beliefs. We conducted a questionnaire survey of residents of Shibetsu Town, Japan. For this survey, questions, developed from several risk perception studies, were used to evaluate the perception of the risk of brown bear attacks. Using a principal component analysis (PCA), we obtained four principal factors: seriousness, avoidability, accountability, and management. Furthermore, a cluster analysis using the PCA factor scores identified three groups of respondents with significantly different risk perceptions. Each group had significantly different sociodemographic characteristics and beliefs. Group 1 respondents had had negative experiences with bears, and therefore considered bear attacks to be high risk. In contrast, group 2 respondents felt less accountable for bear attacks because their lives were less connected to the bears. Finally, group 3 respondents had positive attitudes towards bear conservation. They perceived that, owing to increasing bear populations, bear attacks were unavoidable; however, they did not think the risk was serious. Segmentation based on risk perception can help to reduce potential human–wildlife conflicts and improve wildlife management.
Starting Page	203
Ending Page	210
Page Count	8
File Format	PDF
ISSN	16124642
Journal	European Journal of Wildlife Research
Volume Number	62
Issue Number	2
e-ISSN	14390574
Language	English
Publisher	Springer Berlin Heidelberg
Publisher Date	2016-02-12
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Brown bear (Ursus arctos) Bear attack Human–wildlife conflict Risk communication Risk perception Segmentation Zoology Ecology Fish & Wildlife Biology & Management
Content Type	Text
Resource Type	Article
Subject	Ecology, Evolution, Behavior and Systematics Management, Monitoring, Policy and Law Nature and Landscape Conservation

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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