NDLI: Automated self-service modeling: predictive analytics as a service

Content Provider	Springer Nature Link
Author	Kridel, Don Dolk, Daniel
Copyright Year	2011
Abstract	Research into service provision and innovation is becoming progressively more important as automated service-provision via the web matures as a technology. We describe a web-based targeting platform that uses advanced dynamic model building techniques to conduct intelligent reporting and modeling. The impact of the automated targeting services is realized through a knowledge base that drives the development of predictive model(s). The knowledge base is comprised of a rules engine that guides and evaluates the development of an automated model-building process. The template defines the model classifier (e.g., logistic regression, multinomial logit, ordinary least squares, etc.) in concert with rules for data filling and transformations. Additionally, the template also defines which variables to test (“include” rules) and which variables to retain (“keep” rules). The “final” model emerges from the iterative steps undertaken by the rules engine, and is utilized to target, or rank, the best prospects. This automated modeling approach is designed to cost-effectively assist businesses in their targeting activities—independent of the firm’s size and targeting needs. We describe how the service has been utilized to provide “targeting services” for a small to medium business direct marketing campaign, and for direct sales-force targeting in a larger firm. Empirical results suggest that the automated modeling approach provides superior “service” in terms of cost and timing compared to more traditional manual service provision.
Starting Page	119
Ending Page	140
Page Count	22
File Format	PDF
ISSN	16179846
Journal	Information Systems and e-Business Management
Volume Number	11
Issue Number	1
e-ISSN	16179854
Language	English
Publisher	Springer-Verlag
Publisher Date	2011-12-13
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Customer targeting service Predictive analytics Service-oriented architecture Model management Automated modeling Business Information Systems Information Systems Applications (incl. Internet) Management/Business for Professionals
Content Type	Text
Resource Type	Article
Subject	Information Systems

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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