NDLI: MiSPOT: dynamic product placement for digital TV through MPEG-4 processing and semantic reasoning

Content Provider	Springer Nature Link
Author	López res, Martín Pazos Arias, José J. García Duque, Jorge Blanco Fernández, Yolanda Martín Vicente, Manuela I. Fernández Vilas, Ana Ramos Cabrer, Manuel Gil Solla, Alberto
Copyright Year	2009
Abstract	In an increasingly competitive market, stakeholders of the television industry strive to exploit all the possibilities to get revenues from advertising, but their practices are usually at odds with the comfort of the TV viewers. This paper presents the proof of concept of MiSPOT, a system that brings a non-invasive and fully personalized form of advertising to Interactive Digital TV, targeting both domestic and mobile receivers. MiSPOT employs semantic reasoning techniques to select advertisements suited to the preferences, interests and needs of each individual viewer, and then relies on multimedia composition abilities to blend the advertising material with the TV program he/she is viewing at any time. The advertisements can be set to launch interactive commercials, thus enabling means for the provision of t-commerce services. Evaluation experiments are described to show the technical viability of the proposal, and also to gauge the opinions of end users. Questions about the potential impact and exploitation of this new form of advertising are addressed too.
Starting Page	101
Ending Page	128
Page Count	28
File Format	PDF
ISSN	02191377
Journal	Knowledge and Information Systems
Volume Number	22
Issue Number	1
e-ISSN	02193116
Language	English
Publisher	Springer-Verlag
Publisher Date	2009-03-26
Publisher Place	London
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Interactive digital TV Advertising Product placement Personalization T-commerce Business Information Systems Information Systems and Communication Service
Content Type	Text
Resource Type	Article
Subject	Artificial Intelligence Information Systems Human-Computer Interaction Hardware and Architecture Software

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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MiSPOT: dynamic product placement for digital TV through MPEG-4 processing and semantic reasoning

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