NDLI: Influence of consumer purchasing behaviour on the production planning of perishable food

Content Provider	Springer Nature Link
Author	Amorim, P. Costa, A. M. Almada Lobo, B.
Copyright Year	2013
Abstract	This paper addresses the impact of consumer purchasing behaviour on the production planning of perishable food products for companies operating in the fast moving consumer goods using direct store delivery. The research presented here builds on previous marketing studies related to the effects of expiry dates in order to derive mathematical formulae, which express the age dependent demand for different categories of perishable products. These demand expressions take into account both customer willingness to pay and product quality risk. The paper presents deterministic and stochastic production planning models, which incorporate the customer’s eagerness to pick up the fresher products available. Results indicate that model approximations neglecting the fact that customers pick up the fresher products or considering that all products have the same product quality risk have a reduced impact on profit losses. On the other hand, not considering the decreasing customer willingness to pay has an important impact both on the profit losses and on the amount of spoiled products.
Starting Page	669
Ending Page	692
Page Count	24
File Format	PDF
ISSN	01716468
Journal	OR Spectrum
Volume Number	36
Issue Number	3
e-ISSN	14366304
Language	English
Publisher	Springer Berlin Heidelberg
Publisher Date	2013-04-21
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Food perishability Production planning Consumer purchasing behaviour Demand uncertainty Operations Research/Decision Theory Calculus of Variations and Optimal Control; Optimization Business/Management Science
Content Type	Text
Resource Type	Article
Subject	Management Science and Operations Research Business, Management and Accounting

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