NDLI: Incorporating social context and co-evolution in an innovation diffusion model

Content Provider	Springer Nature Link
Author	Dijk, Marc Kemp, René Valkering, Pieter
Copyright Year	2011
Abstract	Existing diffusion models have proven less suitable for the analysis of environmental innovations, such as hybrid vehicles, which emerge in a context of changing social appraisal and regulatory support. In this paper, we offer an agent-based analysis of innovation diffusion which is better suitable for those cases. We explore future scenarios of car engine technology with support of a simulation model. In the model, actor behavior is modeled explicitly on the basis of actor frames and the consequent appraisal of technology options by potential adopters and by suppliers. The model is analytically novel in that it incorporates five feedback loops: interactive learning between suppliers and users, scale and learning economies, endogenous taste formation among consumers, and social learning (attribution of meaning). In the model, consumer decisions influence each other and the supply of innovation by shaping R&D and investment decisions of suppliers. The model is applied to explore future diffusion scenarios of clean vehicles, though it starts with simulating recent historic trends, including the quick diffusion of direct fuel injection systems and slow diffusion of electric vehicles in the last 20 years. It is shown that the success of hybrid electric vehicles critically depends on suppliers shifting towards HEV development and production (resulting in greater supply of HEV models) and on consumers valuing hybrid electric vehicles more than environmentally improved diesel vehicles.
Starting Page	295
Ending Page	329
Page Count	35
File Format	PDF
ISSN	09369937
Journal	Journal of Evolutionary Economics
Volume Number	23
Issue Number	2
e-ISSN	14321386
Language	English
Publisher	Springer-Verlag
Publisher Date	2011-08-31
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Innovation Diffusion Conceptual model Simulation Co-evolution Cleaner cars Economic Theory Microeconomics Economic Growth R & D/Technology Policy Entrepreneurship
Content Type	Text
Resource Type	Article
Subject	Economics and Econometrics Business, Management and Accounting

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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