NDLI: Business model analysis using computational modeling: a strategy tool for exploration and decision-making

Content Provider	Springer Nature Link
Author	Groesser, Stefan N. Jovy, Niklas
Copyright Year	2015
Abstract	A business model is an essential part of a company—regardless of whether the company is a small entity or a global enterprise. Interest in business models in research and in practice has grown significantly in the last decade. Strategic initiatives and changes in business models are particularly cost intensive and uncertain. Thus, the analysis and understanding of a business model’s structure and its changes induced by strategic initiatives is crucial. Approaches to business model analysis needs to support strategists and decision-makers, enabling them to evaluate strategic initiatives and alternatives in fluent environments where there is little or no prior experience. However, regrettably, the qualitative approaches currently available fall short of providing sound guidelines especially in uncertain, highly volatile situations that involve rapid technological developments and agile competitors, which middle managers and top-level executives are often faced with. The quantitative approach used in the article concerning business model analysis is founded on a systemic simulation methodology which enables decision makers to obtain insightful experimental designs with a company’s business model. Computational modeling helps to understand business models as complex systems with dynamic interdependencies and thereby it can complement existing tools. This article uses the approach for a case study in the e-commerce business. It discusses advantages and disadvantages of computational modeling as a strategy and management tool.
Starting Page	61
Ending Page	88
Page Count	28
File Format	PDF
ISSN	21914761
Journal	Zeitschrift für Planung & Unternehmenssteuerung
Volume Number	27
Issue Number	1
e-ISSN	2191477X
Language	English
Publisher	Springer Berlin Heidelberg
Publisher Date	2015-10-12
Publisher Place	Berlin, Heidelberg
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Business model analysis Simulation-based experiments Strategy tool Management tool Business model innovation System dynamics Accounting/Auditing Organization Operations Management Business Taxation/Tax Law Business Strategy/Leadership
Content Type	Text
Resource Type	Article
Subject	Accounting Management Science and Operations Research Strategy and Management Management Information Systems Management of Technology and Innovation

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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