NDLI: Quality and pricing decisions in a two-echelon supply chain under multi-manufacturer competition

Content Provider	Springer Nature Link
Author	Giri, B. C. Chakraborty, A. Maiti, T.
Copyright Year	2015
Abstract	In this paper, we consider the pricing and quality decisions of a single product in a two-echelon supply chain with multi-manufacturer and a single retailer. The manufacturers compete for the quality of the product and sell through a common retailer with different retail prices. The demand at the market place is dependent on both the retail price and product quality. A centralized model is developed as the benchmark case. A Stackelberg structure is assumed, where the retailer is the leader who decides the retail prices of different brands of the product produced by the manufacturers, and the manufacturers are follower who set the product quality under Cournot and Collusion policies. A special case is considered where these retail prices are the same. We compare the optimal results under two different policies, each with two pricing strategies (same and different). A numerical example demonstrates the developed models and shows that the same pricing strategy is the worst one from the supply chain’s point of view while different pricing strategy is occasionally gainful from consumer’s point of view.
Starting Page	1927
Ending Page	1941
Page Count	15
File Format	PDF
ISSN	02683768
Journal	The International Journal of Advanced Manufacturing Technology
Volume Number	78
Issue Number	9-12
e-ISSN	14333015
Language	English
Publisher	Springer London
Publisher Date	2015-01-20
Publisher Place	London
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Supply chain Retail price Product quality Cournot and Collusion policy Industrial and Production Engineering Production/Logistics/Supply Chain Mechanical Engineering Computer-Aided Engineering (CAD, CAE) and Design
Content Type	Text
Resource Type	Article
Subject	Industrial and Manufacturing Engineering Control and Systems Engineering Mechanical Engineering Computer Science Applications Software

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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