NDLI: Speak to me and I tell you who you are! A language-attitude study in a cultural-heritage application

Content Provider	Springer Nature Link
Author	Krenn, Brigitte Schreitter, Stephanie Neubarth, Friedrich
Copyright Year	2014
Abstract	Research on intelligent agents has demonstrated that the degree an artificial entity resembles a human correlates with the likelihood that the entity will evoke social and psychological processes in humans. Language-attitude studies based on natural voices have provided evidence that human listeners socially assess and evaluate their communication partners according to the language variety they use. Taking the two findings together, we hypothesize that synthetically generated language varieties have social effects similar to those reported from language-attitude studies on natural speech. We present the design of a set of synthetic voices representing standard and dialectal varieties of Austrian German which were built into an existing cultural-heritage application letting virtual tourist guides speak in different varieties. With this setup, we performed a language-attitude study assessing the social evaluation of the characters represented by the synthetic voices. Our results are in accordance with previous findings from natural speech, but it also turned out that the specific context constitutes a major criterion for the preference or rejection of certain language varieties. In addition, we show that not only the particular variety, but also features relating to the voice quality of the synthesized speech bring about attributions of different social aspects and stereotypes. Together they strongly influence the attitudes of the listeners towards the artificial speakers showing the importance of an accurate voice design—including features related to particular language varieties—for the development of artificial agents.
Starting Page	65
Ending Page	77
Page Count	13
File Format	PDF
ISSN	09515666
Journal	AI & SOCIETY
Volume Number	32
Issue Number	1
e-ISSN	14355655
Language	English
Publisher	Springer London
Publisher Date	2014-10-25
Publisher Place	London
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Language-attitude study Synthetic voices Language varieties Social evaluation Virtual character design Artificial Intelligence (incl. Robotics) Computer Science Engineering Economics, Organization, Logistics, Marketing Control, Robotics, Mechatronics Performing Arts Methodology of the Social Sciences
Content Type	Text
Resource Type	Article
Subject	Philosophy Artificial Intelligence Human-Computer Interaction

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Performing ethics

Eloquence of eyes and mouth of virtual agents: cultural study of facial expression perception

A social contract for virtual institutions

Hermeneutic of performing knowledge

GP—We play the world—What do you play?

Information overload and virtual institutions

Modeling social inference in virtual agents

The cultural influence model: when accented natural language spoken by virtual characters matters

Artificial super intelligence: beyond rhetoric

Speak to me and I tell you who you are! A language-attitude study in a cultural-heritage application

Similar Documents

Performing ethics

Eloquence of eyes and mouth of virtual agents: cultural study of facial expression perception

A social contract for virtual institutions

Hermeneutic of performing knowledge

GP—We play the world—What do you play?

Information overload and virtual institutions

Modeling social inference in virtual agents

The cultural influence model: when accented natural language spoken by virtual characters matters

Artificial super intelligence: beyond rhetoric

Speak to me and I tell you who you are! A language-attitude study in a cultural-heritage application