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Gestão do Varejo de Moda Feminina: um estudo dos fatores críticos observados em lojas da cidade do Rio de Janeiro
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ipar, Maria Da Conceição Silva Almeida, Luciene Nascimento De |
| Copyright Year | 2011 |
| Abstract | The aim of this research is to identify critical factors in casual womenswear retail management in Rio de Janeiro. Therefore, the study was based on a quantitative analysis of data collected from questionnaires of twenty retail stores located in shopping malls in Rio de Janeiro. The results showed that Buying is the most difficult achievement in managing casual women's wear retail companies. However, it also showed that Inventory Control represents a significantive challenge in such business. Nowadays, the importance of retail clothing being so impressive, this paper not only intends to have managers reflect upon the causes of the phenomenon but also focusing on overcoming the above-mentioned difficulties. |
| File Format | PDF HTM / HTML |
| Volume Number | 2 |
| Alternate Webpage(s) | http://api.ning.com/files/EsScieD89TO3S-bro*Qt4cdn7Pf1u-dBb*lt9jpl5*t1pqPoOe-krR3OW62X5QC48Ui1WZbwk5Ov5w7bH1DgIgh5eLXJYOkj/GestodoVarejodeModaFemininaumestudodosfatorescrticosobservadosemlojasdacidadedoRiodeJaneiro151.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |