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'the Thought of Mao Tse-tung': Communications Analysis of a Propaganda Movement
| Content Provider | Semantic Scholar |
|---|---|
| Author | Weakland, John H. |
| Copyright Year | 1968 |
| Abstract | Abstract : The report analyzes the 'Thought of Mao' propaganda movement - its development, present nature, and implications - from a communicational viewpoint. Our usual reaction has been to dismiss this important movement as irrational without close examination, while other Chinese Communist statements are taken at 'face value'. This set of alternatives is seen as necessarily misleading as alien to the essential nature of communication, which is outlined as a basis for a set of general principles for better analysis and interpretation of political messages. The 'Thought of Mao' movement is analyzed in terms of three stages. For each Mao's own statements and position are examined in relation to statements about these by the Party, and the prevailing Chinese political context. These successive stages involve a shift from pragmatic to psychological to ideological-religious emphasis, yet this development exhibits a certain unity when viewed with reference to Chinese culture and history. Related considerations suggest that we should be cautious about counting on major changes if Mao is displaced or dies. |
| File Format | PDF HTM / HTML |
| DOI | 10.21236/ad0664484 |
| Alternate Webpage(s) | https://apps.dtic.mil/dtic/tr/fulltext/u2/664484.pdf |
| Alternate Webpage(s) | https://doi.org/10.21236/ad0664484 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
