NDLI: L'ambiance des écrans dans les lieux publics - Le cas de l'affichage numérique

Content Provider	Semantic Scholar
Author	Crépet, Juliette
Copyright Year	2012
Abstract	Digital signage is a form of electronic display on digital screens. Its content is regulated through a server that plays texts, animations, videos or slide shows for a targeted audience. Based on a fieldwork study on four streets in Paris, a typology of contents was established. It shows seven types of functionalities: information, advertising, promotion, product presentation, illustration, entertainment and animation. This article deals with how each of these functionalities is part of the atmosphere in public places on one hand, and how they create emotional effects, on the other hand.
Starting Page	563
Ending Page	568
Page Count	6
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://halshs.archives-ouvertes.fr/halshs-00745858/document
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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