Disaggregation to Solate Users for Ad Targeting Cross-reference to Related Applications

Content Provider	Semantic Scholar
Copyright Year	2017
Abstract	(54) DISAGGREGATION TO ISOLATE USERS FOR Publication Classification AD TARGETING (51) Int. Cl. (75) Inventors: Jonathan Kilroy, Champaign, IL (US); 52 egion (2006.01) 705/14.66 Dale Nussel, Mahomet, IL (US); (52) U.S. Cl. .................................................... Anupam Seth, Urbana, IL (US); Allie (57) ABSTRACT K. Watfa, Urbana, IL (US) Targeting advertisements to a specific user includes steps or acts of identifying an area of interest that includes a plurality (73) Assignee: Yahoo! Inc., Sunnyvale, CA (US) ofusers using the Internet; logging each Internet request from the plurality of users; aggregating data regarding each Inter net request to reveal use patterns; and disaggregating the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with (22) Filed: Aug. 9, 2011 each Internet request. (21) Appl. No.: 13/206,302
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Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article