NDLI: Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty

Content Provider	Semantic Scholar
Author	Muth, Alexandra Ismail, Rima Ruktiari Boye, Caroline Langfeldt
Copyright Year	2012
Abstract	Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno long ...
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://www.diva-portal.se/smash/get/diva2:530408/FULLTEXT01.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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