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The Effect of Products , Services Quality and Price on Consumer ' S Purchase Intention on Mellocreme Clothing Product of Online Shop
| Content Provider | Semantic Scholar |
|---|---|
| Author | Dewi, Mira Farina Kusuma Melinda, Tina |
| Copyright Year | 2019 |
| Abstract | The present research was aimed to examine the effect of product and service quality and price on consumer's purchase intention on Mellocreme clothing products online shop. The research approach used was quantitative. Sampling technique used was non probability sampling with purposive sampling method. The number of samples in this study were 50 respondents. Data collection methods in this study was using questionnaires measured by Likert scale and collected data were analyzed using multiple linear regression. Based on the results of the analysis that has been done, it was found that: (1) The quality of the product has a significant influence on consumer's purchase intention in Mellocreme clothing products online shop. (2) The quality of service has a significant influence on consumer's purchase intention in Mellocreme clothing products online shop. (3) Price has a significant effect to consumer's purchase intention in Mellocreme clothing products online shop. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://icoen.org/wp-content/uploads/conference_doc/icoen4/book2/ICOEN4-p082-Mira%20Farina%20Kusuma%20Dewi,Tina%20Melinda-he%20Effect%20of%20Products,%20Services%20Quality%20And%20Price%20on%20Consumer's%20Purchase%20Intention%20on%20Mellocreme%20Clothing%20Product%20of%20Online%20Shop.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |