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The role and usage of ICT in the Italian hospitality industry
| Content Provider | Semantic Scholar |
|---|---|
| Author | Sant'Ignazio, Andrea |
| Copyright Year | 2004 |
| Abstract | Nowdays for a firm in the tourist industry striving to distinguish itself amongst the most innovative ones and to meet the needs of its customers, it is fundamental to stay abreast of all the “high tech” solutions available on the market. In the hospitality industry, the Information Communication Technology is a necessary component of business culture. This paper analyzes the primary information needs in both the front and back office hotel activities and the software and IT applications commercially available to design a theoretical model that could prove to be a useful tool for management in defining the right level of ICT coverage in each activity. In developing the model, interviews were conducted on almost one hundred medium and high-level hotels throughout Italy with the aim of verifying “real life” market features. The results point out many differences between the Italian hospitality marketplace and the theoretical ideas presented in the model. Results clearly showed a low level of technological culture and propensity towards innovation. The lesson learned is that, before taking any kind of decision about the type of technology to be adopted, hotel managers should first deeply understand the information needs in each area of their organization. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.esade.edu/cedit2004/pdfs/57_Santignazio.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
