NDLI: Does gender difference play moderating role in the relationship between entrepreneurial marketing and Bangladeshi SME performance

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Does gender difference play moderating role in the relationship between entrepreneurial marketing and Bangladeshi SME performance

Content Provider	Semantic Scholar
Author	Hoque, Abu Shams Mohammad Mahmudul Awang, Zainudin Bin
Copyright Year	2019
Abstract	Article history: Received April 1, 2018 Received in revised format May 11 2018 Accepted June 1 2018 Available online June 1 2018 This study examines the role of gender on entrepreneurial marketing (EM) and Bangladeshi Small and Medium Enterprises (SMEs) performance relationship. A self-administered questionnaire was conducted. A total of 220 owners of SMEs in Bangladesh were selected randomly as respondents from the list of active SMEs in Dhaka and Narayanganj city. The data were analyzed by using SEM-AMOS package 25.0. This study finds that there was a significant and direct effect of entrepreneurial marketing on firm performance. In addition, there was a significant effect of gender as a moderating variable in this relationship. At the corporate level, this study provides insights for the SMEs in making decisions related to gender and firm performance. The implications of the above findings are discussed. . © 2017 by the authors; licensee Growing Science, Canada
Starting Page	35
Ending Page	52
Page Count	18
File Format	PDF HTM / HTML
DOI	10.5267/j.ac.2018.6.001
Volume Number	5
Alternate Webpage(s)	http://www.growingscience.com/ac/Vol5/ac_2018_6.pdf
Alternate Webpage(s)	https://doi.org/10.5267/j.ac.2018.6.001
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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