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The Influence of Marketing Mix and Customer Satisfaction on Customer Loyalty among Hijab Consumers
| Content Provider | Semantic Scholar |
|---|---|
| Author | Wahab, Norsyaheera Abd Hassan, Lailatul Faizah Abu |
| Copyright Year | 2015 |
| Abstract | The objective of this study is to examine the relationship between marketing mix and customer loyalty, and the mediating effect of customer satisfaction in the hijab industry. The study focused on female customers who are wearing and buying any hijab product at Shah Alam outlets. Questionnaires adapted from prior studies were distributed and 234 usable questionnaires were collected. It is expected that findings from this study will contribute to the existing literature to both theoretical and managerial approaches in order to better understand the pattern of the marketing mix, customer satisfaction and customer loyalty, especially in hijab industry settings. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://cpps.uitm.edu.my/images/documents/ABRIJ5_p70-76.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
