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Relaciones Públicas y Fundraising en las Universidades. Una propuesta de modelo de gestión
| Content Provider | Semantic Scholar |
|---|---|
| Author | Valdés, Rosa María Torres |
| Copyright Year | 2011 |
| Abstract | The article discusses the fundraising from the perspective of public relations management in the framework of a two-way symmetrical communication model. This work covers the period 1994-2010 and provides lessons learned from implementing a strategy of action research methodology over sixteen years of experience, reviews and reflections on the model implemented to raise funds for the University of Alicante. The systemic approach has been a constant order to ensure a balanced communication. Applied and tested models are presented in chronological order after the considerations about theoretical foundations and the state of the art. |
| Starting Page | 183 |
| Ending Page | 202 |
| Page Count | 20 |
| File Format | PDF HTM / HTML |
| DOI | 10.5209/rev_PEPU.2011.v5.n1.36929 |
| Volume Number | 5 |
| Alternate Webpage(s) | https://revistas.ucm.es/index.php/PEPU/article/download/36929/35740 |
| Alternate Webpage(s) | https://rua.ua.es/dspace/bitstream/10045/34459/1/2011_Torres_PensarPublicidad.pdf |
| Alternate Webpage(s) | https://doi.org/10.5209/rev_PEPU.2011.v5.n1.36929 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
