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Strategic Internationalization of Mexican Emerging Multinationals
| Content Provider | Semantic Scholar |
|---|---|
| Author | Vargas-Hernández, José G. León-Arias, Adrián De Valdez-Zepeda, Andrés Castillo-Girón, Víctor Manuel |
| Copyright Year | 2012 |
| Abstract | The opening of the Mexican economy and globalization bring new opportunities for Mexican companies to expand their markets and get their products around the world. The internationalization process requires a sound strategy for the consolidation in foreign markets. The aim of this study is to analyze the different internationalization strategies followed by three Mexican companies with a global presence: Grupo Modelo, Grupo Bimbo and Cemex. We conclude that the differences in their strategies arise from the characteristics of each of these companies. |
| File Format | PDF HTM / HTML |
| DOI | 10.2139/ssrn.2066787 |
| Volume Number | 1 |
| Alternate Webpage(s) | http://journal.utem.edu.my/index.php/jtmt/article/download/43/41 |
| Alternate Webpage(s) | https://doi.org/10.2139/ssrn.2066787 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |