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Crowdsourcing or Expertsourcing : Building and Engaging Online Communities for Innovation ?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Woolley, Jennifer L. Madsen, Tammy L. |
| Copyright Year | 2015 |
| Abstract | Internet-based collaboration technologies provide organizations new and valuable tools to engage online communities. However, effectively leveraging internet-based collaboration technologies and online communities for product innovation requires careful consideration of a community's composition and the organizational mechanisms for community engagement. Building on literature from user innovation, open innovation, and demand-side value creation, we conducted a grounded theory based qualitative study of firms using collaboration technologies for co-innovation. We build theory and offer propositions regarding how a firm can structure interactions and manage such community engagements. By specifying the above, we clarify the conditions for creating value when engaging online communities in co-innovation. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://conference.druid.dk/acc_papers/qmhancfmt4ueanyebhgvngixddcu.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |