Análisis de la relación entre las principales cadenas privadas televisivas españolas, a través de las redes sociales, para con su audiencia (2012).

Content Provider	Semantic Scholar
Author	Partida, Erika Ortiz
Copyright Year	2012
Abstract	There is a new reality. Internet has produced technological and media integration, and has developed collective intelligence. As long as the technique looks for possibilities of interactive television in the device, society has progressed on their own way, producing a social revolution and creating new audiovisual consumption habits. Internet and social media have transformed the audience members, and feedback in the media is a fact more real every day. But television is a medium directed vertically and is supported in the postindustrial business model, where the economic benefit is the main objective. Furthermore, still enjoys much influence on the audience and their activity focuses on capturing these viewers to the traditional means instead of become an interactive one-way medium. In this sense, being aware of the context of communication and the opportunities offered by social networks like Facebook or Twitter, this study born, analyzing, from the point of view of social science theory of communication, the relationship between the main private Spanish televisions, through social networks, to his audience (2012).
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://riunet.upv.es/bitstream/handle/10251/18002/Memoria.pdf?isAllowed=y&sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article