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The Influence of Environmental Concern and Environmental Attitude on Purchase Intention towards Green Products : A Case Study of Young Consumers in Thailand
| Content Provider | Semantic Scholar |
|---|---|
| Author | Maichum, Kamonthip Parichatnon, Surakiat Peng, Ke-Chung |
| Copyright Year | 2017 |
| Abstract | The purpose of this study is to investigate the influence of environmental concern and environmental attitude on purchase intention towards green products of young consumers in Thailand and the target group will be between 18-30 years old. Hence, a total of 500 questionnaires were distributed to young Thai consumers and 412 usable responses, representing a response rate of 82.40%. Data were analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM) was created to evaluate structural model. The findings of this study indicated that environmental concern and environmental attitude had significant positive influence on purchase intention towards green products. Moreover, the overall results have confirmed that the environmental attitude has a strongest direct influence on purchase intention. Thus, the findings could provide insights important for environmental sustainability and views of young consumers in Thailand. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.ijbmm.com/paper/Mar2017/364253782.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
