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Content Analysis of Whatsapp Conversations: An Analytical Study to Evaluate the Effectiveness of Whatsapp Application in Karachi
| Content Provider | Semantic Scholar |
|---|---|
| Author | Shahid, Sana |
| Copyright Year | 2018 |
| Abstract | Launched on November 2009 by Brian Acton and Jan Koum, WhatsApp succeeded to make its place in the top 20 leading applications in US by early 2011 (Prathap et al. 2014). It was built with an intention to replace SMS by providing some additional information to users such as the double tick in blue color option of WhatsApp let users know that the recipient has read their message (Church & De Oliveira, 2013). The main intention was to introduce an easy-to-use messaging product rather than developing new ways to glean customer information for marketing purpose (Bouhnik and Deshen, 2014). The new approach hits the bull‟s eye. With the passage of time, Interesting features have been added to application. Some of its major features include sending text messages, audio notes, videos, location details, files and many more. The recent free of cost calling feature with a fantastic sound quality has enthralled the users, making it even more interesting. |
| Starting Page | 14 |
| Ending Page | 26 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| DOI | 10.20431/2454-9479.0401002 |
| Alternate Webpage(s) | https://www.arcjournals.org/pdfs/ijmjmc/v4-i1/2.pdf |
| Alternate Webpage(s) | https://doi.org/10.20431/2454-9479.0401002 |
| Volume Number | 4 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
