NDLI: Vers une meilleure compréhension de l'image de marque des entreprises de service : application au secteur bancaire belge

Content Provider	Semantic Scholar
Author	Sempels, Christophe Zanin, Olivier
Copyright Year	2004
Abstract	Cet article poursuit un triple objectif : premierement, celui d'analyser en profondeur l'image de marque de trois grands groupes bancaires. Deuxiemement, nous discutons du peu de differences percues entre les marques bancaires analysees. Finalement, sur base d'une analyse approfondie de ce que serait une banque ideale aux yeux des clients, nous proposons une strategie de renforcement de l'image de marque bancaire.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://dial.uclouvain.be/downloader/downloader.php?datastream=PDF_01&disclaimer=79ec5a1c7c55bf4f678e28a39f6d4f8954c643c731b52b923b42ac64ba563490&pid=boreal:18212
Alternate Webpage(s)	https://cdn.uclouvain.be/public/Exports%20reddot/iag/documents/WP_108_Sempels.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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