Pola Penggunaan Media dan Kepuasan Pengguna (Studi Korelasi Pola Penggunaan Fitur Line Today pada Media Sosial Line dengan Kepuasan atas Pemenuhan Kebutuhan Berita Mahasiswa FISIP UNS)

Content Provider	Semantic Scholar
Author	Zahra, Muthia Az
Copyright Year	2018
Abstract	Social media behaviour among Indonesian citizen is a phenomena. Numerous progress of technology and information, increasing number of gadget users, and broadband connection which supporting good internet access at Indonesia grows rapidly. People nowadays use social media because they can do instant messanging, video call, or even reading latest news in one application. One of popular application is “Line”, which has “Line Today” features. This feature provides latest news from any online media and shows as news digest. This study aims to analyze significant correlation between motivation of using media and media behaviour of using “Line Today” in social media “Line” among students of Faculty of Social and Political Sciences, Sebelas Maret University Surakarta, also to analyze significant correlation between using pattern of “Line Today feature from social media “Line” and gratification of news neccesity compliance of Faculty of Social and Political Sciences, Sebelas Maret University Surakarta students. This study is a correlational quantitative which uses ordinal data which contain numbers from questionnaire. The technique used to analyze this data is Uses and Gratification theory, and tested using Sperman correlation test. The result of the study shows that first hypotesist and second hypotesist were proved. The result of data analysis of signification between anteseden variable motivation of using “Line Today” feature with independent variable of using pattern of “Line Today” feature shows any correlation. Correlation coefficient (r_s) is 0.370, which located between 0.00 dan 1.00 or positive. This result has tendency of positive correlation between both variables despite of low correlation. On independent variable of using pattern of “Line Today” feature and dependent variable gratification of news necessity, the result both shows significant correlation. Based on calculation, correlation coefficient (r_s) is 0.324, which located between 0.00 dan 1.00 or positive. This result has tendency of positive correlation despite of low correlation. With an assumption of rejected h_o and accepted h_a , researcher’s hypothesis could be accepted. Keywords: using pattern, gratification, social media, uses and gratification
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://eprints.uns.ac.id/40035/1/D1215069_pendahuluan.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article