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An Analysis of Webmasters' Identification Targets
| Content Provider | Semantic Scholar |
|---|---|
| Author | Shaw, Thomas |
| Copyright Year | 1998 |
| Abstract | This paper argues that webmasters identify with multiple targets, including their organization, WWW users, and the webmaster profession. Because identification theory suggests actors make decisions favoring their identification targets, this issue has important implications for the WWW and its users. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1461&context=amcis1998&httpsredir=1&referer= |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |