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Chapter . XII The . Role . of . Small . Business . Strategic . Alliances . in . Small / Medium . Enterprises . ( SMEs )
| Content Provider | Semantic Scholar |
|---|---|
| Author | Macgregor, Robert |
| Abstract | Despite advances in Internet technology, small to medium enterprises (SMEs) are reporting relatively low rates of e-commerce adoption. In response to this, government organizations are putting in place a number of initiatives to promote e-commerce use by SMEs. One of these initiatives is the formation of strategic alliances between businesses in order to pool resources and facilitate e-commerce adoption. This chapter examines the role of strategic alliances in e-commerce use by SMEs by presenting the results of a study of 313 Swedish businesses and by comparing the e-commerce adoption criteria, benefits, and disadvantages among those who are members of a strategic alliance and those who are not. The results of the study indicate distinct differences between the two groups in relation to specific aspects of e-commerce. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.igi-global.com/viewtitlesample.aspx?id=29022&ptid=904&t=the+role+of+small+business+strategic+alliances+in+the+adoption+of+e-commerce+in+small/medium+enterprises+(smes) |
| Alternate Webpage(s) | https://www.igi-global.com/viewtitlesample.aspx?id=29022&ptid=904&t=the+role+of+small+business+strategic+alliances+in+the+adoption+of+e-commerce+in+small/medium+enterprises+(smes) |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Chapter |
