NDLI: Televisión Digital Interactiva. Experiencias hacia una comunicación transmedia

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Televisión Digital Interactiva. Experiencias hacia una comunicación transmedia

Content Provider	Semantic Scholar
Author	González, Marián Alonso Orta, María José García
Copyright Year	2017
Abstract	espanolEste articulo se enfoca en torno a una revision hemerografica sobre la evolucion que ha experimentado la interactividad en el ambito audiovisual en Espana. Desde las primeras experiencias asociadas a las cadenas privadas hasta los actuales modelos en los que se otorga el control de la emision a los usuarios, muchas han sido las posibilidades de interaccion facilitadas por internet. Del analisis realizado se concluye que el paradigma moderno de la convergencia digital hacia una television interactiva implica que el modelo este virando hacia una comunicacion transmedia que traslada un mensaje integrado a traves de multiples medios, lenguajes y plataformas. EnglishThis paper focuses on a review about the evolution that has experienced the interactivity in the Spanish audiovisual area. From the first experiences associated to the private channels, just the current models that give the control of the emission for the viewers who help to do the composition of schedules of television programmes, many are the opportunity for interaction provided by internet. The study of the television experiences stands out how the relational paradigms between production and receipt towards an interactive television implies change towards the communication transmedia that seeks to move a integrated message across languages and platforms.
Starting Page	3
Ending Page	3
Page Count	1
File Format	PDF HTM / HTML
DOI	10.12795/ambitos.2016.i35.03
Alternate Webpage(s)	https://idus.us.es/xmlui/bitstream/handle/11441/60785/Televisi%C3%B3n%20Digital%20Interactiva.pdf?isAllowed=y&sequence=1
Alternate Webpage(s)	https://doi.org/10.12795/ambitos.2016.i35.03
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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