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Semantic Differential 法による反対語の分析 : その予備的研究
| Content Provider | Semantic Scholar |
|---|---|
| Author | 森本 博. |
| Copyright Year | 1966 |
| Abstract | The semantic differential technique of Osgood et al. (1957) asks a person to rate an issue or topic on a standard set of bipolar adjectives (i.e. with opposite meanings descriptive words), each representing a seven point scale. This is a direct method of attitude measurement and produces quantitative data. Complete the semantic differential scales below to measure your attitude to any word, e.g. Semantic differential is widely used in advertising and marketing research, from questionnaires to interviews and focus groups. The versatility of uses with the bipolar adjectives and the simplicity of understanding them have made it ideal for consumer questionnaires and interviews. |
| Starting Page | 25 |
| Ending Page | 31 |
| Page Count | 7 |
| File Format | PDF HTM / HTML |
| Volume Number | 9 |
| Alternate Webpage(s) | https://www.simplypsychology.org/Semantic%20Differential.pdf |
| Alternate Webpage(s) | http://www.simplypsychology.org/Semantic%20Differential.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |