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Consumer Preferences for Ecolabeled Seafood : Results of a Connecticut Survey
| Content Provider | Semantic Scholar |
|---|---|
| Author | Roheim, Cathy A. |
| Copyright Year | 2005 |
| Abstract | Empirical studies of consumer preferences for seafood ecolabels are relatively few, and typically address choices among labeled and non-labeled products of the same seafood species. Given that consumers often express strong preferences for certain seafood species, however, a more relevant assessment of consumer preferences would allow for choices among different seafood products of similar processed form, where some products bear ecolabels. This paper describes a choice experiment addressing consumer preferences for ecolabeled seafood, in which the experimental design allows for choices among various fresh, non-processed seafood products. The context is designed to be similar to that which consumers face at fresh seafood counters. Results suggest that consumers are unwilling to choose a less-favored species (i.e., to sacrifice taste) based solely on the presence of an ecolabel. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.fmpc.uconn.edu/research/other/Connecticut%20Final%20Ecolabel%20Report%2012%2020%2004.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |