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Tüketi̇ci̇leri̇n Hi̇ssetti̇kleri̇ Farkli Düşmanlik Türleri̇ni̇n Satin Almama Ni̇yeti̇ Üzeri̇ndeki̇ Etki̇si̇: Türk Tüketi̇ci̇leri̇ni̇n Ameri̇ka Düşmanliği Üzeri̇ne Bi̇r Araştirma
| Content Provider | Semantic Scholar |
|---|---|
| Author | Kiracı, Hakan Kayabaşı, Aydın |
| Copyright Year | 2018 |
| Abstract | This study addressed the concept of consumer animosity which was a newly concept compared with consumer ethnocentrism. The main purpose of this study is to determine the eff ects of animosity feelings related to six animosity type and ethnocentric tendency on foreign product buying intenti on. By being based on two classifi cati ons, investi gati ng animosity types which present the reasons of animosity in a sense were economic, people, military/war, politi cs/governmental (classifi cati on 1), situati onal and stable animosity (classifi cati on 2). This study focus on views of Turkish university students toward U.S.A. and American products. Exploratory and empirical research was carried out in this study. Using easy sampling method, students (n=528) were asked for fi ll in the questi onnaire form, regression analyse was performed and tested our research hypotheses as fulfi lling our study purpose. Results showed that research respondents showed high level animosity feeling toward US, consumer ethnocentrism tendency and consumer animosity feeling had signifi cant eff ects on buying intenti on of American products/services. |
| Starting Page | 203 |
| Ending Page | 214 |
| Page Count | 12 |
| File Format | PDF HTM / HTML |
| DOI | 10.30794/pausbed.414822 |
| Volume Number | 2018 |
| Alternate Webpage(s) | http://dergipark.gov.tr/download/article-file/456927 |
| Alternate Webpage(s) | https://doi.org/10.30794/pausbed.414822 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
