NDLI: The Value of Online Information Privacy : An Empirical Investigation

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The Value of Online Information Privacy : An Empirical Investigation

Content Provider	Semantic Scholar
Author	Hann, Il-Horn Hui, K. F. Lee, Tom S. Png, Ivan P. L.
Copyright Year	2003
Abstract	Concern over online information privacy is widespread and rising. However, prior research is silent about the value of information privacy in the presence of potential benefits from sharing personally identifiable information. We analyzed individuals’ trade-offs between the benefits and costs of providing personal information to websites. We found that benefits – monetary reward and future convenience – significantly affect individuals’ preferences over websites with differing privacy policies. We also quantified the value of website privacy protection. Among U.S. subjects, protection against errors, improper access, and secondary use of personal information is worth US$30.49 – 44.62. Finally, we identified three distinct segments of Internet consumers – privacy guardians, information sellers, and convenience seekers. * Marshall School of Business, University of Southern California; ** Department of Information Systems, National University of Singapore. We acknowledge financial support from the Carnegie Bosch Foundation, GSIA, Carnegie Mellon University. We thank Teck H. Ho, and 2002 International Conference on Information Systems referees for valuable comments.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://128.118.178.162/eps/io/papers/0304/0304001.pdf
Alternate Webpage(s)	http://econwpa.wustl.edu/eps/io/papers/0304/0304001.pdf
Alternate Webpage(s)	http://regulation2point0.org/wp-content/uploads/downloads/2010/04/php2b.pdf
Alternate Webpage(s)	http://econwpa.repec.org/eps/io/papers/0304/0304001.pdf
Language	English
Access Restriction	Open
Subject Keyword	Financial cost ICIS Information Systems Information privacy Internet Money Personally identifiable information Privacy policy Web Site benefit
Content Type	Text
Resource Type	Article

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