NDLI: Relación causa efecto de la llegada de starbucks al mercado colombiano y en su competencia con Juan Valdez

Content Provider	Semantic Scholar
Author	Torres, Alvarado Camilo, Juan
Copyright Year	2015
Abstract	Over the years the globalization enables companies to achieve markets than previously believed impossible to penetrate, by multiple factors Starbucks has achieved a wide variety of markets worldwide; Factors that allowed become a company leader worldwide in the sale and distribution of coffee, generating extensive recognition. With the base in the Strengths, Weaknesses, Opportunities and Threats of Starbucks , in itself contemplates this document address aspects son As his image and customer and Economic Indicators kind since joining Colombia ( the best coffee producing nation World ). Moreover their relationship by microeconomic models SWOT and Porter type, which support the determination Florist Follow Company expansion in the Colombian market.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://repository.unimilitar.edu.co/bitstream/handle/10654/6660/STARBUCKS%20EN%20EL%20MERCADO%20DE%20JUAN%20VALDEZ.pdf?isAllowed=y&sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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