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Searching in the Past New Strategic Approaches: Creating and Appropriating Value through Tradition
| Content Provider | Semantic Scholar |
|---|---|
| Author | Savino, Tommaso Petruzzelli, Antonio Messeni Albino, Vito |
| Copyright Year | 2016 |
| Abstract | Starting from the increasing difficulties for firms to create new value for customers and consequently to achieve competitive advantage, the present paper proposes an alternative strategic approach based on the notion of tradition. Specifically, tradition is defined as the whole set of competencies, knowledge, values, and culture that characterize a specific firm, territory, and/or age. Analyzing three successful Italian companies (Barilla Group, Brunello Cucinelli Group, Aboca), the paper clearly shows how tradition may be effectively employed to face competition, allowing companies both to create and to appropriate value. Tommaso Savino Politecnico di Bari, Italy Antonio Messeni Petruzzelli Politecnico di Bari, Italy Vito Albino Politecnico di Bari, Italy Searching in the Past New Strategic Approaches |
| Starting Page | 40 |
| Ending Page | 54 |
| Page Count | 15 |
| File Format | PDF HTM / HTML |
| DOI | 10.4018/978-1-5225-2050-4.ch003 |
| Alternate Webpage(s) | https://www.igi-global.com/viewtitlesample.aspx?id=174372&ptid=171300&t=searching+in+the+past+new+strategic+approaches:+creating+and+appropriating+value+through+tradition |
| Alternate Webpage(s) | https://doi.org/10.4018/978-1-5225-2050-4.ch003 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
