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Os desafios éticos na gestão de instituições financeiras de grande porte: a percepção de executivos do banco do Brasil
| Content Provider | Semantic Scholar |
|---|---|
| Author | Bedani, Marcelo |
| Copyright Year | 2013 |
| Abstract | No mercado financeiro, ser visto como uma empresa etica e atributo fundamental para a consolidacao de uma relacao de confianca com os clientes. Nesse dominio especifico da atividade humana, altamente globalizado e interdependente, as consequencias negativas dos comportamentos antieticos sao potencializadas, prejudicando o relacionamento entre funcionarios, clientes, stakeholders e ate a economia mundial, como visto recentemente. Apesar da relevância desse setor economico e do grande numero de pessoas nele empregadas, raros sao os levantamentos realizados sobre etica corporativa em bancos. Assim, buscando amenizar tal lacuna, este artigo teve por objetivo identificar os desafios eticos na gestao de instituicoes financeiras de grande porte. Para atingir esse proposito foi realizada uma pesquisa eminentemente qualitativa: para coleta de dados foram realizados seis grupos focais que contaram com a participacao de 89 executivos do Banco do Brasil. Os dados coletados foram analisados por meio da tecnica da analise de conteudo. Os resultados apontaram oito categorias tematicas de desafios eticos. Entre estas, aliar o discurso da etica as praticas organizacionais foi a categoria que apresentou a maior frequencia de manifestacoes. Os resultados obtidos possibilitaram tracar um amplo panorama das dificuldades percebidas pelos gestores com relacao a etica corporativa, destacando-se a natureza multifacetada dos desafios eticos encontrados no cotidiano das organizacoes.(AU) Being seen as an ethical company in the financial market is a fundamental attribute to for consolidate consolidating a trust relationship of trust with customers. In this particular area of human activity, highly globalized and interdependent world, the negative consequences of unethical behavior are enhancedheightened, harming damaging the relationship between employees, customers, stakeholders, and even the world economy, as seen recently. Despite of the relevance fromimportance of this economic sector and the large number of people it employs, there are very few researches studies on corporate ethics in banks. Thus, this study seeking aimed to mitigate fill this gap, this study aimed to by identifying ethical challenges in managing large financial institutions. Aiming to achieveTo achieve this purpose, a predominantly highly qualitative survey was conducted. Data were collected through six focus groups that included the participation of 89 executives of Banco do Brasil. Collected These data were analyzed using the content analysis technique. Results showed eight thematic categories of ethical challenges. Among these, to ally the discourse of ethics to thewith organizational practices was the category with thethat came up highest most frequency frequentlyof events. The Results results turned out showing a broad picture of the difficulties perceived by managers concerning corporate ethics, in which has been highlighteding the multifaceted nature of the ethical challenges encountered in the everyday daily operation of organizations.(AU) |
| Starting Page | 5 |
| Ending Page | 18 |
| Page Count | 14 |
| File Format | PDF HTM / HTML |
| Volume Number | 13 |
| Alternate Webpage(s) | http://pepsic.bvsalud.org/pdf/rpot/v13n1/v13n1a02.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
