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Packaging attributes and consumer buying behavior of packaged foods in Kenya
| Content Provider | Semantic Scholar |
|---|---|
| Author | Kosgei, Betty Jepchirchir |
| Copyright Year | 2018 |
| Abstract | A research project submitted to the school of business in partial fulfilment of the requirements for the award of the degree of master of business administration in marketing, Kenyatta University. July 2018 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://ir-library.ku.ac.ke/bitstream/handle/123456789/18634/Packaging%20attributes%20and%20consumer%20buying%20behavior%20of....pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |