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Bottom of the Pyramid ( BOP ) Debate-- BOP marketing a diservice to the poor ?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Responds, Aneel Karnani |
| Copyright Year | 2009 |
| Abstract | By Rob Katz Created Feb 16 2007 13:20 The debate between C.K. Prahalad [0] and Aneel Karnani [0] regarding the BOP proposition continues. As we reported [0] earlier this week, Professor Karnani has published a new case study [1] critical of Hindustan Lever Limited's Fair & Lovely Whitening Cream, a product identified by Prahalad and NextBillion.net's Allen Hammond as "formulated for [BOP] needs" in a 2004 Foreign Policy article [2]. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://nbis.org/nbisresources/sustainable_development_equity/bottom_of_pyramid_debate_with_prahalad.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |