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An Introduction to Structural Equation Modeling (SEM) and the Partial Least Squares (PLS) Methodology
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ashill, Nicholas J. |
| Copyright Year | 2011 |
| Abstract | Structural equation Modeling (SEM), also referred to as 'causal Modeling', has become a popular tool in the methodological arsenal of social science researchers (Bagozzi & Baumgartner, 1994; Chau, 1997). SEM is a method for representing, estimating, and testing a theoretical network of (mostly) linear relations between variables, where those variables may be either observable or directly unobservable (Hair, Black, Babin, Anderson, & Tatham, 2006). The multivariate technique combines aspects of multiple regression (examining dependence relationships) and factor analysis (representing unmeasured concepts or factors with multiple variables) to estimate a series of interrelated dependence relationships simultaneously. ABSTRACT Over the past 15 years, the use of Partial Least Squares (PLS) in academic research has enjoyed increasing popularity in many social sciences including Information Systems, marketing, and organizational behavior. PLS can be considered an alternative to covariance-based SEM and has greater flexibility in handling various modeling problems in situations where it is difficult to meet the hard assumptions of more traditional multivariate statistics. This chapter focuses on PLS for beginners. Several topics are covered and include foundational concepts in SEM, the statistical assumptions of PLS, a LISREL-PLS comparison and reflective and formative measurement. |
| Starting Page | 110 |
| Ending Page | 129 |
| Page Count | 20 |
| File Format | PDF HTM / HTML |
| DOI | 10.4018/978-1-60960-615-2.ch006 |
| Alternate Webpage(s) | http://www.igi-global.com/viewtitlesample.aspx?id=67173&ptid=61652&t=an+introduction+to+structural+equation+modeling+(sem)+and+the+partial+least+squares+(pls)+methodology |
| Alternate Webpage(s) | https://www.igi-global.com/viewtitlesample.aspx?id=54154&ptid=47445&t=an+introduction+to+structural+equation+modeling+(sem)+and+the+partial+least+squares+(pls)+methodology |
| Alternate Webpage(s) | https://doi.org/10.4018/978-1-60960-615-2.ch006 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
