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Construal-level mind-sets and the perceived validity of marketing claims
| Content Provider | Semantic Scholar |
|---|---|
| Author | Wright, Scott Manolis, Chris Brown, Drew M. Guo, Xiaoning Dinsmore, John Chiu, C.-Y. Peter Kardes, Frank R. |
| Copyright Year | 2012 |
| Abstract | Prior research shows that the repetition of unfamiliar statements increases their subjective truthfulness. The present research shows that truth ratings can also be increased without repetition. Several different manipulations of low-construal-level mind-sets increased the perceived validity of a wide variety of marketing claims across a broad spectrum of products and industries. Mismatched construals reduced this effect. The results suggest that concrete construals enhance truth ratings when consumers focus on their intuitive feelings and impressions but not when they process marketing claims analytically. |
| Starting Page | 253 |
| Ending Page | 261 |
| Page Count | 9 |
| File Format | PDF HTM / HTML |
| DOI | 10.1007/s11002-011-9151-4 |
| Alternate Webpage(s) | https://elearning.uniroma1.it/pluginfile.php/101763/mod_resource/content/1/construal_level_mind_sets.pdf |
| Alternate Webpage(s) | https://doi.org/10.1007/s11002-011-9151-4 |
| Volume Number | 23 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
