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Integrity and Subjective Norms as Non-price Determinants of Intention to Purchase Counterfeit Goods
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jalalian, Saeed Koshksaray, Amir Abedini Jafari, Parisa |
| Copyright Year | 2013 |
| Abstract | This study aims to provide insights on the effcets of personal factors such asintegrityand subjective normson decreasing willingness to purchase of counterfeits. Maintaining economic safety through peaceful ways is one duties of marketersin each country to provide secure economic life for the citizens. In this survey, 415 randomlyselected students participated, using structural equation modelling for analyzing research data. This study confirmed the effects of mentioned factors. Thus, integrity and subjective norms can affect the decrease willingness to purchase of counterfeiting by thecitizens. Thus, some strategies are offered to solve this issue and its consequences in general decisionmakings. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.civilica.com/PdfExport-JR_IJOBM-1-1_004=Integrity-and-Subjective-Norms-as-Non-price-Determinants-of-Intention-to-Purchase-Counterfeit-Goods.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |