Loading...
Please wait, while we are loading the content...
Similar Documents
The Study of Relationship Management with Customer and Quality Relationship, Brand Equity (Case Study: Rasht Tejarat Bank)
| Content Provider | Semantic Scholar |
|---|---|
| Author | Dehghanan, Hamed Yosefi, Reyhane |
| Copyright Year | 2013 |
| Abstract | In this research based on bank customers attitude was used the modeling structural equation method for explanation of the relationship between customer relationship management variables, relationship quality and the value of brand equity dimensions. Standardized questionnaire was designed, and 270 questionnaires was distributed and collected. The result of data analysis was shown which directly customer relationship management and relationship quality (β=0.42) and indirectly is effective on the value of brand equity dimensions. Also the result of this research Correspondence should be addressed to Reyhane Yosefi, MA in administration, orientation export and marketing, |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.journalsci.com/Upload/Docs/2013,%20volume%202,%20issue%209,%20pages;%201217-1234.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
