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Hallyu Wave Syndrome: Does Country of Origin Matter?
| Content Provider | Semantic Scholar |
|---|---|
| Author | Gaffar, Vanessa Gautama, Cindy Agustina Krishna |
| Copyright Year | 2016 |
| Abstract | Hallyu wave or Korean wave is becoming a world hit, recently. It is a terminology that describes the spread of Korean culture globally. This research is mainly discussed about country of origin perceived by consumer of Korean cosmetic product and it's influenced on purchase decision. The purpose of this research is to describe country of origin and purchase decision as well as to analyze the influence of country of origin on purchase decision. Sample of this research is 261 youngsters who already bought Korean cosmetics product, using purposive sampling technique. Multiple regression method was used to analyze the data. Result shows that majority of youngster perceived South Korea as an ideal place to be visited. Most consumers bought the product mainly because of its function. There is a positive influence between country of origin and purchase decision of Korean Cosmetics Product. Country with good image will motivate consumer to buy its product. |
| File Format | PDF HTM / HTML |
| DOI | 10.2991/icse-15.2016.46 |
| Alternate Webpage(s) | https://download.atlantis-press.com/article/25852512.pdf |
| Alternate Webpage(s) | https://doi.org/10.2991/icse-15.2016.46 |
| Journal | ICSE 2016 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
