NDLI: Asgari̇ Ücretli̇ Tüketi̇ci̇leri̇n Fi̇yat Ve Fi̇yat-kali̇te Algisi: Cep Telefonu Ürünleri̇ Üzeri̇ne Bi̇r Araştirma

Content Provider	Semantic Scholar
Author	Topuz, Yusuf Volkan
Copyright Year	2014
Abstract	Contemporary firms must determine more precise prices by revising organisational structure through evaluating their existing and potential consumers profiles to survive and to gain competitice advantage in their markets. Therefore, defining consumer perceptions related with price according to their demographical properties considering quality, prestige, value and discount concepts is now more crucial. In this study, the determinants of the price quality relationship which is figured out by minimum wage employees. Using the survey method, data collected from 400 participants living in Karabuk districtand t-test, ANOVA, Factor analysis and multiple regression methods has been employed. t test results indicate that participants evaluate price-quality relationship and discount sensitivity different according to their gender. ANOVA test results present that, participants appraise price mavenism different according to their age, appraise discount sensitivety and price consciousness different according to their jobs. Multi-regression results which uses six factors obtained through factor analysis indicate that consumers figure out price-quality relationship more precisely if their
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://iibfdergi.nigde.edu.tr/article/download/5000066661/5000062085
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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