NDLI: Planeamiento estratégico de la industria de la música en el Perú

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Planeamiento estratégico de la industria de la música en el Perú

Content Provider	Semantic Scholar
Author	Fernández, Armando Joaquín Massé Apari, Abraham Rafael Sáenz Córdova, Christian Alberto Cabello Mendoza, Juan José Alvarado
Copyright Year	2017
Abstract	Music is a valuable form of expression of the human feeling and an important contribution to the identity, coexistence and social cohesion of a nation. Moreover, at present, it is a basic component of the cultural industries and one of the mayor contributors of GDP as well as the creation of jobs in developed countries. This is reflected in the interest shown in global trading and the compliance requirements to protect intellectual property prior to the signatures of free trade agreements. Nevertheless, In Peru and Latin America, culture has always been attributed a social and ideological character, leaving at a second level its value as a productive sector of high significance in economic terms. In this way, while the cultural industries (press, literature, radio. television, software, publicity, music and politics) provide 7.8% of the GDP of the United States in 1998, while in Peru the contribution of the cultural industries, was 0.40%. In 2011, Peruvian Music Industry itself, according to this research, had a contribution of only 0.91% of value added. This figure is very worrying for the following main reasons: (a) the large Peru comparative disadvantage relative to similar economies of the region, (b) loss of opportunity in generating jobs, and (c) the threat of foreign cultural alienation of young people and future generations. The purpose of this thesis is to identify strategic issues that drive through a long-term, the development of Peruvian Music Industry, and its contribution to sustainable development of Peru. In this thesis we used D'Alessio model (2008), considering objective and measurable solutions for 2018.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://tesis.pucp.edu.pe/repositorio/bitstream/handle/123456789/8658/ALVARADO_CABELLO_PLANEAMIENTO_MUSICA.pdf?isAllowed=y&sequence=6
Alternate Webpage(s)	http://tesis.pucp.edu.pe/repositorio/bitstream/handle/123456789/8658/ALVARADO_CABELLO_PLANEAMIENTO_MUSICA.pdf?isAllowed=y&sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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