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Wpływ społecznej odpowiedzialności biznesu na konkurencyjność przedsiębiorstwa
| Content Provider | Semantic Scholar |
|---|---|
| Author | Adamus-Matuszyńska, Anna |
| Copyright Year | 2013 |
| Abstract | One may say that corporate social responsibility (CSR) is a very fashionable topic. There have been thousands articles written, hundreds researches and polls, many conferences and debates on that issue. There can be two questions raised: why a firm should introduce CSR strategy and what is the economic meaning of such a strategy. The first one has rhetoric sense, the second is rational in terms of an economical point of view. CSR is beneficial for both society and a company's environment. For the company itself it is perceived rather as a cost. The presented paper is a theoretical attempt to analyze CSR influence on a company's competitiveness. The main research question is: In what way CSR determines competitiveness of an organization? The analysis of literature and CSR reports can help to answer such a question |
| Starting Page | 191 |
| Ending Page | 201 |
| Page Count | 11 |
| File Format | PDF HTM / HTML |
| Volume Number | 25 |
| Alternate Webpage(s) | https://repozytorium.uph.edu.pl/bitstream/handle/11331/690/Adamus-Matuszynska_Wplyw_spolecznej_odpowiedzialnosci.pdf?sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
